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It looks like Apple’s iPhone 18 really will skip the fall launch this year

互联网 The Verge 2026-08-12T19:27:47+00:00

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According to a report from Economic Daily News, Apple's supplier Pegatron confirmed during an earnings call that the iPhone 18 Pro series will launch this fall, but the base iPhone 18 may be delayed, skipping the traditional fall launch. This could mark a shift in Apple's release strategy, potentially affecting consumer expectations and market dynamics.

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深度分析 影响与意义

If true, this staggered release could indicate supply chain constraints or a deliberate strategy to manage demand. It may also reflect Apple's focus on premium models, potentially widening the gap between Pro and base versions. This could impact sales cycles and consumer upgrade patterns, as well as competitor responses in the smartphone market.

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